Web3 – What is it?
By now we’ve all heard of Web3, NFT’s, blockchain and cryptocurrencies. But little known is how these technologies come together to deliver a much more focused web experience, and one that all users of the future will embrace. VAUX works in Solana and Ethereum to deliver bleeding edge web solutions for the next generation (AKA […]
AI and Natural language chat
Due to the massive consumer uptake in AI based communication, we’re now taking applications for AI chatbot integrations into business websites. To register your interest, please email us directly. Superpowered Chat The evolution of AI chat has us all in shock. Where only 12 months ago, AI based text and image solutions left us all wondering […]
15 years of marketing Ainslie Bullion
We’ve worked tirelessly over the last 15 years, helping gold and silver businesses grow. Our experience in digital infrastructure, marketing and brand management is market leading. We’ve helped grow Ainslie Bullion into the 3rd largest bullion dealer in Australia – with plans for even more growth. So how did we do it? In summary, lots […]
How to sell (and not sell)
(Stop squeezing your customers) The psychology of the sale. Since humans began bartering, we’ve been able to measure ‘what it takes to make a sale’. Some people seem to sell with little to no effort. Others seem to get there making a lot of noise. And others seem to miss the mark altogether. Every brand […]
Developing brand by restricting sales
A fascinating concept, but one that we’ve seen work repeatedly during our time in both the real and digital space. The concept. By slowing/stopping or delaying the sales process, you increase the desire for your brand. This concept runs parallel to our thought on ‘reducing pressure during the sales process’ and can ultimately be used as a […]
Why new work is hard work
Yup, sounds ridiculously obvious. But as a freelance or small team new work is often sold as ‘exciting and rewarding’ and served with a caveat of ’hard’ a few weeks later. What makes it so hard? New customers are generally broken down into two types. Startups or Established businesses. If you’re working with a Startup, there is a good […]
Marketing, future thinking
Marketing. For many this word brings a feeling of pressure, whether as a consumer or as a business director having to contemplate customer acquisition. Many people directly associate advertising with marketing, and rebel against the constant deluge of print and pixels trying to convince them to purchase, purchase and purchase some more. But marketing in […]
Our Breadth of Work
Spanning two decades. See where we have come from. Eden Seeds We’re taking Eden Seeds into the future. With a huge infrastructure migration, focused SEO workload and ongoing brand management, Eden is set to become an Australian seeds powerhouse. edenseeds.com.au Reserve Vault Complete digital brand positioning, customer flow in physical premises, comprehensive SEO and digital marketing […]