How to sell (and not sell)
(Stop squeezing your customers) The psychology of the sale. Since humans began bartering, we’ve been able to measure ‘what it takes to make a sale’. Some people seem to sell with little to no effort. Others seem to get there making a lot of noise. And others seem to miss the mark altogether. Every brand […]
Marketing, future thinking
Marketing. For many this word brings a feeling of pressure, whether as a consumer or as a business director having to contemplate customer acquisition. Many people directly associate advertising with marketing, and rebel against the constant deluge of print and pixels trying to convince them to purchase, purchase and purchase some more. But marketing in […]