Thought


Looking for an interesting read? VAUX’s thought articles focus on technique, technology and industry leaders.

  • Developing brand by restricting sales

    A fascinating concept, but one that we’ve seen work repeatedly during our time in both the real and digital space. The concept. By slowing/stopping or delaying the sales process, you increase the desire for your brand. This concept runs parallel to our thought on ‘reducing pressure during the sales process’ and can ultimately be used […]

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  • OKAY BEARS & VAUX

    We couldn’t be happier, OKAY BEARS are now working with VAUX! Part of our old design team has recently enjoyed a massive success by launching and becoming the largest NFT collection in the world! Their skills in brand management and design, while clearly understanding the psychology of art have built an opportunity of a lifetime, […]

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  • Marketing Ainslie Bullion

    We’ve worked tirelessly over the last 15 years, helping gold and silver businesses grow. Our experience in digital infrastructure, marketing and brand management is market leading. We’ve helped grow Ainslie Bullion into the 3rd largest bullion dealer in Australia – with plans for even more growth. ainsliebullion.com.au So how did we do it? In summary, […]

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  • How to sell (and not sell)

    (Stop squeezing your customers) The psychology of the sale. Since humans began bartering, we’ve been able to measure ‘what it takes to make a sale’. Some people seem to sell with little to no effort. Others seem to get there making a lot of noise. And others seem to miss the mark altogether. Every brand […]

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  • Graphic Design

    Graphic design is a skillset that has been a critical part of developing brand for a long time, ever since we’ve put pen to paper, or even ochre to a rock wall. Drawing, sketching, manipulating text and images to ‘present better’ than you would without employing these skillsets is imperative in a modern business environment. […]

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  • Web Design

    Web design is a broad stroke term to describe a work process that can entail multiple disciplines of focus.We’ve have been building website and digital infrastructure for almost 20 years and we continue to provide our clients with the highest level of quality, code and service to ensure their online environments keep up-time, remain secure […]

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  • Marketing, future thinking

    Marketing. For many this word brings a feeling of pressure, whether as a consumer or as a business director having to contemplate customer acquisition. Many people directly associate advertising with marketing, and rebel against the constant deluge of print and pixels trying to convince them to purchase, purchase and purchase some more. But marketing in […]

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