Search advertising (and marketing) reaches people when they are actively looking for your product or service. Meet your audience when they are looking to buy, with VAUX’s search advertising services.
If you’re running a business, then you know that in order to be successful, you need to be where your customers are. And, increasingly, those customers are spending more and more of their time on the internet. So if you’re not advertising your business online, you’re missing out on a lot of potential customers.
One great way to advertise your business online is through search advertising. Search advertising allows you to place ads for your business next to the results of web searches. This is a very effective way to reach new customers who are already interested in what you have to offer. So if you’re looking for a great way to bring more attention to your business, consider using search advertising with VAUX.
Having trouble with your current Search advertising agency? VAUX can take a peak under the hood and see if your account meets our high standards.
Google Search
Did you know that almost two-thirds of people who perform a web search on their smartphone do so while they’re out and about? That means if your business isn’t running search ads, you could be missing out on a ton of potential customers. Here are the basics of how search advertising works, and how to get started.
- Customers look for a product or service when they are ready to make a purchase, or researching what to purchase. Predominantly, people in Australia use Google (last rated at 92.38% of all search engine use).
- We build advertisements for your business, that are shown to people when they are searching for products or services that your business offers.
- Customers click on these ads. You only pay for the clicks that are made against these ads, making them extremely cost effective for delivering customers.
- We overlay some unique software that limits people to only click on your ads once, ensuring no wasted ad spend (Stops Fraud clicks)
- Our ads are built to convert. We can also work with you to ensure your website is also built to convert.
Protecting your search spend
We manage your google search account in an ongoing method, continually optimising your ads and also removing unwanted search queries from being present (ie If you sell Dog Food, we ensure Cat Food is not a keyword being used to show your ads). Unwanted search queries do require regular maintenance, as audiences are human and tend to use non-specific keywords all the time.
We also overlay unique Fraud prevention software that ultimately limits any user to only click on your ads once. This technique can save your business thousands of dollars. Without this software, Google ads will let users click up to 10 ads a day (per IP address). Aggressive competitors to your business will likely get their staff to click on your ads throughout the day, to waste your ad spend and miss out on converting your customers. With VAUX, you’re protected!
Search advertising reporting
We’ll build out live based reporting, for complete transparency so you can see exactly what is happening whenever you require more information. And if you need a little bit more information, our team is available to explain your results in more detail.
If you require customised analytics, we’re more than capable to build these out to your requirements.
Mix it up
We highly recommend using a mix of search advertising to meet customers when they are looking, social advertising to grow your brand awareness and create hype and SEO to secure some delightfully free ongoing focused traffic. Using these three methods for the base of your digital marketing will ensure your business continues to grow into the future.
Ready to go!
If you’re keen to start, then we’re very happy to talk further. Simply contact us and we can work together to figure the best search advertising approach for your business.