Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing includes communication through text or multimedia messages with the main goal to promote a business or brand and increase its customer base. Marketing efforts can be used to reach a wide audience in a short period of time and at a lower cost than traditional marketing methods. Additionally, digital marketing allows businesses to track and measure the results of their campaigns in real-time. As a result, this has become an essential tool for businesses of all sizes.
With approximately 5 Billion internet users in the world, digital media should be the start point for your business marketing.
Which media should I use?
With so many digital media options available, it can be difficult to know which ones to use for your business. Here are a few things to consider when choosing the right digital media for your business:
First, consider your goals. What do you want to achieve with your digital marketing? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to achieve, you can narrow down your options.
Second, consider your target audience. Who are you trying to reach with your digital marketing? Different digital media platforms appeal to different demographics, so it’s important to choose one that will reach your target audience. For example, if you’re trying to reach millennials, Instagram may be a good option.
Third, consider your budget. Digital marketing can be expensive, so you’ll need to set a budget and stick to it. If you have a limited budget, consider using free or low-cost options like social media or search engine optimization.
By considering these factors, you can narrow down your options and choose the best digital media for your business.
Can VAUX help with my digital marketing?
VAUX works tirelessly in a few different areas of digital marketing. This work is constantly changing, but we can pinpoint some key areas of workload we can help with. Below, we’ll explain 3 techniques we use to grow your business through digital marketing. By combining all 3, you’ll ensure even more reach (and growth) for your business.
Search advertising
Search advertising allows businesses to promote their products and services through search engines. When a user enters a search query into a search engine, the search engine will display relevant ads alongside the search results. Search advertising is an effective way to reach potential customers who are already interested in what you have to offer. In addition, search advertising is a cost-effective way to advertise, as you only pay when someone clicks on your ad. As a result, search advertising can be an effective tool for businesses of all sizes.
Social Advertising
Social advertising is a form of marketing that uses social media platforms to promote a product or service. While traditional advertising typically relies on mass media outlets to reach a broad audience, social advertising leverages the power of personal networks and social interactions to more effectively target potential customers. Because social media platforms provide detailed data on users’ interests and social connections, social advertisers can create highly personalized ads that are more likely to resonate with their target audience. In addition, social advertising is typically less expensive than traditional forms of advertising, making it an attractive option for businesses of all sizes. As social media usage continues to grow, social advertising is likely to become an increasingly important part of the marketing mix.
SEO
We can optimise your site to position itself perfectly for growth, organically. Onpage audits to help clean up any issues (ongoing), Keyword research to prompt correct decisions for growth, Backlink generation using tried and tested techniques. SEO puts your business in the limelight, for the long-haul.
Pricing with VAUX
Our pricing for digital marketing will vary, based on the workload you’d like to engage us for. We’re a quick email away, and can generally price up your requirements within a few days.
Choose VAUX for your digital marketing
Contact us today. We’re local to the Gold Coast and Brisbane region, but have clients around Australia and the United States.
If you’re looking to grow, choose VAUX.